April 28, 2006 – Los Angeles: Director Steve Beck of Rhythm + Hues Commercial Studios has completed two new spots for Creative on Demand/Coral Gables and Volkswagen. Both spots feature the new Volkswagen GTI.

In “Speed Bump,” two German engineers take the GTI for a test drive. They put the car through its paces and on the test drive, they suddenly feel a small bump. The engineers get out of the car to check for damage. Much to their surprise, the small “bump” was Speedy Gonzales who was run over and flattened by the car. Fortunately, he blinks and is able to peel himself off the road. As the car drives away, the narrator announces “the Volkswagen GTI: more ándale, ándale than anything else."

In “Cats”, as the GTI is maneuvering down streets and flying through alleys, cats are chasing it from all directions. Stopped at a red light, the driver is surprised to see all the cats surrounding the car. As he drives away, it becomes apparent that Speedy has been taunting the cats from the back window of the car.

“ The VW package offered Steve a multiplicity of challenges,” says Executive Producer Paul Babb. “For ‘Speed Bump,' we transformed an area of the Florida Everglades into a Southwestern car test facility, right down to giant cactus and sage. The second spot, ‘Cats,' entailed having hundreds of real cats chasing a GTI through a town in the dark! For each commercial, Steve developed a unique look and approach showcasing the car's power and agility.”

The spots were lensed by David Darby in Miami. Simon Mowbray was the Lead Inferno Artist at Radium and animation was provided by Warner Brothers. The spots began airing in March.

ABOUT RHYTHM + HUES COMMERCIAL STUDIOS

A complete digital studio, with live action, CG animation and vfx, design and post production services, Rhythm + Hues Commercial Studios draws upon the talent and technical firepower of one of the world's premiere effects and animation facilities, Rhythm & Hues Studios. Adjacent to the 70,000 sq. ft. facility which houses hundreds of digital artists and staff, the 7,000 sq foot

boutique facility of Rhythm + Hues Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support.

Recent commercial projects include Ubisoft, Microsoft, Chevy Tahoe, Glade, Regions Bank, The Hartford Financial Services Group, Raid, McDonald's, Wal-Mart, SeaWorld, Activision, LeapFrog and Cox Communications. Recent Film Division credits include The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Longest Yard, and The Ring 2 . Films currently in production include Superman Returns, Charlotte's Web, The Fast and The Furious 3: Tokyo Drift, Night at the Museum and Garfield 2.

Elise Berk
Marketing/P.R.
(310) 448-7991
elise@rhythm.com