April 14, 2006 – Los Angeles: Director Mark Dippé of Rhythm + Hues Commercial Studios has completed a new spot for Burrell Communications Group/Chicago and McDonald’s. In “Within Reach,” a 20-something guy is window-shopping on his way to McDonald’s. As he passes the stores, he feels rejected as the stores literally pull away from him and everything is out of his reach. Upon leaving McDonald’s with his Dollar Menu meal, he feels empowered as the stores line up within his reach.

“This was a fun project for Mark and the studio because of the challenges in bringing the street to life,” says Paul Babb, Executive Producer. “We took advantage of the speed and flexibility of shooting in High Definition,” adds Dippé.

The spot combines digital stills, live action plates and Flame compositing and effects. Sion Michel ASC was the Director of Photography. Tim Miller was the Lead Flame Artist at Rhythm + Hues and Steve Wellington edited the spot at R+H. Open Sky created the sound design. The spot began airing March 27.

ABOUT RHYTHM + HUES COMMERCIAL STUDIOS

A complete digital studio, with live action, CG animation and vfx, design and post production services, Rhythm + Hues Commercial Studios draws upon the talent and technical firepower of one of the world’s premiere effects and animation facilities, Rhythm & Hues Studios. Adjacent to the 70,000 sq. ft. facility which houses hundreds of digital artists and staff, the 7,000 sq foot
boutique facility of Rhythm + Hues Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support.

Recent commercial projects include Ubisoft, Chevy Tahoe, Glade, Regions Bank, The Hartford Financial Services Group, Raid, Volkswagen, Wal-Mart, SeaWorld, Activision, LeapFrog, Cox Communications and Jack in the Box. Recent Film Division credits include The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Longest Yard, The Ring 2 and Serenity. Films currently in production include Superman Returns, Charlotte’s Web, The Fast and The Furious 3: Tokyo Drift, Night at the Museum and Garfield 2.

Elise Berk
Marketing/P.R.
(310) 448-7991
elise@rhythm.com