Director Steve Beck and Rhythm + Hues Commercial Studios
Create PSA for Children’s Memorial Hospital

February 21, 2006 – Los Angeles: Director Steve Beck of Rhythm + Hues Commercial Studios recently completed a series of public service announcements for Element 79 Partners and Children’s Memorial Hospital in Chicago. The PSAs tell the true story of a patient whose life has been profoundly impacted by Children’s Memorial Hospital.

In “One Day,” a teenage girl remembers the day she visited CMH for a recurring brain tumor. Because of that visit, her life has been extended by over a thousand days. The process that saved her life unfolds around her, like electrons circling a nucleus.

“We created a set of emotional, authentic stories, narrated by the patient whose unbelievable tale unfolds in a very unique way, along a critical timeline in a CMH patient’s life,” says Beck. “Manipulation of ‘film time’ allowed us to capture, witness and relate to the various peaks and valleys of life at its most critical, at its most fragile. At times, we told the story around our narrator at light speed, because we were illustrating what people went through. During other, more emotional moments, we matched the story’s speed to the natural speed of our narrator, in order to gather the moment’s weight.”

“It was very rewarding to collaborate on a project of this nature,” comments Executive Producer Paul Babb. “CMH is doing important work and we’re proud to be associated with both them and Element 79 Partners.”

2D effects were created using Flame compositing and roto work at R+H. John Binder at Another Country created the sound and Jonathan Elias at Elias Arts created the music. The PSA began airing in February.

ABOUT RHYTHM + HUES COMMERCIAL STUDIOS

A complete digital studio, with live action, CG animation and vfx, design and post production services, Rhythm + Hues Commercial Studios draws upon the talent and technical firepower of one of the world’s premiere effects and animation facilities, Rhythm & Hues Studios. Adjacent to the 70,000 sq. ft. facility which houses hundreds of digital artists and staff, the 7,000 sq foot boutique facility of Rhythm + Hues Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support.

Recent commercial productions include campaigns for SeaWorld, LeapFrog, Jack in the Box, Activision, Target, The Hartford Financial Services Group, Cox Communications and EA Games. Recent Film Division credits include The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Longest Yard, The Ring 2, X-Men 2 and Serenity. Films currently in production include Superman Returns, Charlotte’s Web and The Fast and The Furious 3: Tokyo Drift.