January 4, 2006 – Los Angeles: Director Bud Myrick of Rhythm + Hues Commercial Studios recently completed a spot titled “Snowman” for TracyLocke/Dallas and 7-Eleven. In the spot, the snowman is set in a fully CG picturesque winter environment. While drinking a 7-Eleven Slurpee, he gets a brainfreeze and turns green.

“We had four weeks from concept to completion including the Thanksgiving holiday,” says Myrick. “Knowing that we had an extremely short deadline, we leaned toward a more storybook/greeting card style rather than photorealism. Character designer/matte painter Ari Bilow created a painting that gave us the tone and feeling. We dissected his painting and used it to build simple geometry for the house and environment, and then mapped his painting directly. That saved us time in pre-lighting all of those elements and gave us the painterly/storybook feel.”

“We had a lot of fun working with TracyLocke in developing and bringing our snowman to life,” says R+H Executive Producer Paul Babb. The spot began airing in December and was recently featured in Adweek.

ABOUT RHYTHM + HUES COMMERCIAL STUDIOS

A complete digital studio, with live action, CG animation and vfx, design and post production services, Rhythm + Hues Commercial Studios draws upon the
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talent and technical firepower of one of the world’s premiere effects and animation facilities, Rhythm & Hues Studios. Adjacent to the 70,000 sq. ft.
facility which houses hundreds of digital artists and staff, the 7,000 sq foot boutique facility of Rhythm + Hues Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support.

Recent commercial productions include campaigns for SeaWorld, LeapFrog, Jack in the Box, Activision, Target, The Hartford Financial Services Group, Cox Communications and EA Games. Recent Film Division credits include The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, The Longest Yard, The Ring 2, X-Men 2 and Serenity. Films currently in production include Superman Returns, Charlotte’s Web and The Fast and The Furious 3.