September 22, 2006 - Los Angeles: Bettina Abascal is joining the sales effort at Rhythm + Hues Commercial Studios. Through her company Momentum Reps, Abascal will rep Rhythm + Hues in the Hispanic national market.

Momentum was created by Abascal to give U.S. Hispanic agencies needed a one-stop shop for recommendations on directors. "Having worked on both sides of the coin [at Y&R New York and subsequently as Executive Producer of Kree8 Productions and GoGoGo Films], I have a good understanding of what agencies are looking for regarding the director selection process as well as what production houses need from their reps," says Abascal.

"We want to focus on the abounding U.S. Hispanic market. Not only is it our expertise, it is a loyal market that is quickly getting more and more creative," Abascal elaborates. This exclusive focus and unique service makes Momentum attractive not only to Hispanic production houses with Spanish-speaking directors, but to American production houses who are looking to break into the Hispanic market but have reps who only know one or two Hispanic agencies.

"I am delighted to have Bettina join our marketing team at R+H. Her experience and knowledge will go a long way in helping us maximize our exposure in the Hispanic market," says Executive Producer Paul Babb. "During the past year, we've had amazing success working on projects for Volkswagen, McDonald's and Chevy Tahoe within the Hispanic market. The creative has been excellent, and both the clients and agencies are fun to work with.".

ABOUT RHYTHM + HUES COMMERCIAL STUDIOS

A complete digital studio, with live action, CG animation and vfx, design and post production services, Rhythm + Hues Commercial Studios draws upon the talent and technical firepower of one of the world's premier effects and animation facilities, Rhythm & Hues Studios. Adjacent to the 70,000 sq. ft. facility which houses hundreds of digital artists and staff, the 7,000 sq. foot boutique facility of Rhythm + Hues Commercial Studios is dedicated to the highest quality of commercial production and outstanding client support.

Recent commercial projects include Nasonex, Crayola, Ubisoft, Microsoft, Volkswagen, Glade, The Hartford Financial Services Group, Chevrolet, McDonald's, Wal-Mart, SeaWorld, Activision and LeapFrog. Recent Film Division credits include Superman Returns, The Fast and The Furious 3: Tokyo Drift, Garfield 2 and The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. Films currently in production include Charlotte's Web, Night at the Museum, Evan Almighty, Happy Feet, The Golden Compass and Kingdom.