May 22, 2003 (NEW YORK, NY) – Bombay Sapphire®, the fastest growing super-premium imported gin, today announced the continuation of its successful broadcast campaign "Sapphire Inspired Films®" with the release of two new cinematic shorts. The new film pieces were first celebrated at an exclusive screening in New York on May 15, and will also be screened on May 22 at a private media event in Los Angeles. The film shorts will launch Memorial Day weekend on local and national cable stations in 15 markets.

The two newest short films are entitled “Big Idea” by Randy Roberts, who has won ten CLIO awards for his groundbreaking spots, and "Drift" by PSYOP Productions, who has created spots for top brands including AT&T, Intel, Starbucks, Volkswagen, and VH1. The spots are strikingly different in look, feel and texture, but each display a central theme of inspiration throughout. The directors were chosen by Margeotes | Fertitta + Partners after a vigorous selection process to represent on film Bombay Sapphire's elegance, style and uniqueness. The spots offer unique perspectives on the topics of artistic inspiration and beauty. “Big Idea” is a colorful piece featuring a 30-foot man on a stage knocking around graphic symbols until he discovers inspiration, while the animated “Drift” begins with a lovely young woman blowing on a dandelion, which scatters and embarks upon a journey through nature before reaching a handsome young man.

“These films show a great level of inspiration, talent and style,” said Monsell Darville, Group Marketing Director at the Bombay Spirits Company. “We're fortunate to be able to align ourselves with such remarkable artisans, and look forward to building relationships with inspired film directors –who we view as designers of the rolling image –around the world.”

The continuing Sapphire Inspired Films campaign demonstrates Bombay Sapphire’s support of the film community’s most inspired directors. In addition to launching the newest Sapphire Inspired Films at its New York and LA events, Bombay Sapphire will also present exclusive screenings of “Manito,” by NY-based director Eric Eason, who has won several prestigious awards from film festivals including Sundance and Tribeca. “Manito” will be released to the public on June 12. The screening of “Manito” is the first of many planned events to support and showcase film directors, which will include exclusive screenings, film events, as well as Bombay Sapphire’s sponsorship of the Telluride Film Festival.

About Bombay Sapphire
Bombay Sapphire is the fastest growing super-premium imported gin, and has been an Impact International "Hot Brand" for three consecutive years. The combination of its unique botanical blend, vapour infusion process and authentic British heritage secure Bombay Sapphire as a leader of gins, as well as a symbol of style and sophistication. Bombay Sapphire’s signature blue bottle has become an icon of elegance, spreading through the spirits category and beyond. Bombay Sapphire strongly supports inspired individuals that create passionate work in design, film and beyond. For more information, please visit www.bombaysapphire.com.

About Margeotes | Fertitta + Partners
Founded in 1973, Margeotes | Fertitta + Partners is a $315 million advertising agency whose other clients include the Campbell Soup Company, CNA Insurance, NFL Sunday Ticket, The McGraw Hill Companies, Putnam Investments and Triton PCS, among others.